The days of shipping a press kit with vinyl records and merchandise to select media members are long gone. Now, the EPK rules. EPK’s allow you to fine-tune your pitch to specific audiences and create a wealth of information and materials that anyone can access and share. They’re also a way to demonstrate your professionalism and commitment to success, two characteristics that everyone from talent buyers to music managers look for in an act.
EPKs have become so popular that they have overtaken traditional press kits. Why? Because they’re more dynamic, accessible — and, well, fun.
A traditional press kit contains physical items like records, merch, and promo materials. These kits are delivered via snail mail to media members, and they’re relatively expensive to produce (you need to print inserts, produce merch, etc.). Not exactly the most cutting-edge or efficient way of getting yourself out there.
EPK’s, on the other hand, are a single document or webpage with links to a band’s materials and music. An EPK can include far more information and materials at a lower cost, and is easier to access, customize, and share.